Primal human 2.0

Even though we've never been better off, obesity, depression, stress, and addictions to screen time and unhealthy food are rampant. Why is this happening?

Primal Human 2.0 shows that we weren't made for our modern way of life. Our amazing ancient genes are struggling with all these everyday temptations and this is making us feel miserable. Stress, our age-old reaction to danger, is now one of the biggest killers on Earth because we're always 'on'. Our longing for rewards in the shape of 'likes' on social media are blocking genuine contact. But there is hope: by rediscovering our inner cave-dweller and giving it a more prominent place in our lives.

Primal Human 2.0 is a plea to get closer to our nature and let progress work for us rather than against us.

'An eye-opener for anyone wishing to understand themselves and the world around them better.'
Maarten Frankenhuis, nature expert, columnist, and former director of Artis Zoo.

Mikkel Hofstee (1969), with his company, Lifeguard, has supported tens of thousands of people towards leading healthier and happier lives. He's a co-founder and board member of the Amsterdam City Swim which raises funds towards combating the unforgiving disease ALS. He's married with three children.